Real seal multi-million Telefonica deal
Real Madrid signed a 15-million-euro ($16 million) sponsorship
deal with Spanish telecommunications giant Telefonica on
Thursday, the European champions said.
The two-year agreement will swell Real's coffers once more --
Deloitte's Football Money League 2017 puts the Champions League
winners third only to Manchester United and then great rivals
Barcelona for annual revenue.
"This deal looks to strengthen our ambitions for today and
tomorrow. Millions of our club's fans will be connected with the
day-to-day workings of the club and the players," said Real
president Florentino Perez as the tie-up was unveiled at the
Jose Maria Alvarez-Pallete, boss of Telefonica, added: "It is an
honour for Telefonica to be the digital sponsor of Real Madrid."
The sponsorship deal, which will run to the end of the 2017-2018
season, is just the latest for Real, who also have partnerships
with Abu Dhabi's IPIC (International Petroleum Investment
Company) and have the airline Emirates on their shirts.